Supercharge your marketing team to grow your business.

Find your Unfair Edge.

What we do

Up-skill your marketing team’s performance with 1:2:1 coaching, a bespoke Growth Playbook, and accountability sessions, all designed to give you your Unfair Edge.

Who its for

  • Impact-orientated weekly training sprints to upskill your team and grow your business. These training sessions will optimise your marketing in real-time.

  • Access to our Unfair Edge Playbook and tools that will help you increase the effectiveness of your marketing spend and ensure you are deploying best practices.

  • Unfair Edge experts will work with your team to continually monitor progress, review actions and give feedback to ensure you get results.

How it works

Our approach

Why is it needed?

  • Sometimes less experienced marketing teams can get caught up with ‘busy work’ without measurable impact.

  • Without senior marketing leadership, many teams lack access to marketing mentorship which will help them grow as practitioners (and leaders).

  • Employees will leave a business if they don’t grow or feel they are making progress.

  • Right now businesses can’t afford to waste marketing budgets or have little ROI.

Our process

  • Deep-dive meeting with founder and marketing lead to agree priorities.

  • We will customise your programme to fit your business’ needs. Typical sprints include:

    System foundations - Data Reporting, Budget Allocation

    Audience - User Research, Personas, Competitor Analysis

    Proposition and Messaging - Proposition, Messaging and Brand House

    Content - Strategy, channels and campaigns

    Email Marketing - Lead generation and data management

    SEO - Technical audit, keyword research and content structure

    PPC - Google advertising campaigns and analytics

    Paid Social - Channel advertising (e.g. Linked-in) and optimisation

    9. Events & Partnerships - Management, execution and ROI

    10. AI for Marketing - Tools and tricks

  • Weekly accountability session to review progress and give feedback actions.

  • Our final sprint recaps all the key learnings from the 10 week sprints and presents back to wider team/founder.

Meet the team

  • 35 years of collective experience

  • Careers spent working with both early-stage businesses and global businesses 

  • Built brands in London, New York, San Francisco, Shanghai and Vancouver  

  • Scaled businesses from start-up to acquisition

  • Multi-channel marketing across B2B and B2B2C

  • Grown and headed up marketing teams from 1 person to over 100

  • Expertise across multiple industry sectors